Mastering the intersection between business advisory and technical expertise for pharma & life science companies

Ensuring that our clients gain value from their commercial and medical tech stack by providing robust and sustainable solutions

About Us

We Help Build Commercial Excellence and Results

ProMeasure combines deep technical know-how with life-science commercial expertise gained from more than 10 years of delivering commercial excellence projects. We’re experts at turning commercial strategy into operational results and optimising the value of clients’ CRM from both organisational and technical perspectives.

Our focus is to be the partner who adds value that is worth so much more than simply executing a task. We aim to execute, to inspire and to motivate. We help our clients reach their commercial goals.

“We partner with clients to deliver and assist in bringing health to people. That’s what makes us passionate about your business ”

– René Jørgensen, Managing Director & Founder

Services

Consulting & Advisory

Commercial Excellence

ProMeasure supports excellent execution of sales, commercial and technical strategies, emphasising simplified operational execution and clear process guidance. Our expertise lies in effectively executing strategies by combining sales, commercial, and technical capabilities. We assist clients in realizing their full potential by simplifying execution at the operational level and providing clear direction on why, what, when, and who for each process. We specialize in developing customer journeys that identify contact points, prompt calls to action, and positively impact the customer experience and decision-making process.

Digital Maturity

ProMeasure drives adoption and change through clear roadmaps. This comprehensive approach helps develop powerful market action through segmentation and targeting strategies. Embarking on the journey to achieve digital maturity for full omnichannel execution is crucial. Our Digital Maturity Journey roadmap offers a clear stage gate approach to optimal commercial and medical content management, approval, and distribution. Clients benefit from a manageable pace of adoption and change facilitated by a clear roadmap. Our approach ensures organizational adoption, clear governance, role descriptions, and comprehensive technical implementation and training.

Change Management & Training

Clarity for change: Our focus on simplicity and clear direction helps win hearts and minds by providing clarity on why, what, when, and who.

Providing comprehensive support, we assist clients through change by addressing both human and technical aspects, working closely to assess, plan, and foresee processes, roles, and risks. Global or outsourced operations, that also often need local adaptations, can make change daunting. Our emphasis on simplicity and clear direction provides the clarity needed for change. We support clients through change by addressing both human and technical aspects, working closely to assess, plan, and foresee processes, roles, and risks.

Business Consulting

We help simplify the effective implementation of strategic direction and offer comprehensive support for migrations and transitions. Based on your strategic direction, we will implement operational procedures with simplicity in execution in mind. We turn ideas into tangible ways of working, focusing on execution, governance, and transparency. ProMeasure assists in planning and preparing for migrations and transitions, providing strategic and tactical assessments and roadmaps for impactful change management. Leveraging our expertise in commercial excellence, ProMeasure guides you through technical aspects while building customized programs to improve adoption and increase end-user value in areas like engagement planning, account planning, digital channels, and reporting.

Commercial and Medical Content

Content Maturity Journey in Vault PromoMats

Take full advantage of your PromoMats by evolving your content strategy to modern standards. ProMeasure can help you in your journey towards Modular Content, unlock full Digital Asset Management capability, create, and maintain best-in-class Brand Portals, while maintaining full compliance.
Speed up your time to market and apply consistent messaging through Claims and Text Assets.

Vault Managed Services

Working with customers long-term is our core strength. We add value to your teams via our expertise in PromoMats and MedComms configuration, administrative support, and solution design. ProMeasure assigns named consultants to help you maintain and evolve your Vault solutions. Get in contact for a quote that is tailor-made for your organization’s structure and goals.

Implementation and System Upgrades

Are you looking to implement PromoMats or MedComms or enhance existing systems with new features and functionality? ProMeasure can help your organisation deliver timely projects with expert resources, from project management, solution design, configuration, and training services, we cover the end-to-end process. CLM & AE content support – Elevate your field force by leveraging interactive content. Help to find relevant content through consistent Taxonomy. Downstream systems: CRM, Digital Publishing for websites and Brand Portals.

Insights & Analytics

Actionable Analytics

ProMeasure recognises the significance of effective measurement and its impact on your business. Our solutions ensure visibility, access, and actionable insights, fostering increased productivity, better forecasting, and improved sales through simplicity, governance, and transparency. Actionable insights guide key decisions, supporting your business growth. Our mission is to assist you in measuring the right metrics and leveraging data-driven insights to drive meaningful change within your organization, enabling informed decisions and identifying areas for improvement.

X-Pages

Delivering actionable insights to field users in a digestible format is crucial when time and tools are limited. ProMeasure supports the development of Veeva X-pages with a focus on action and simplicity, ensuring users can make informed decisions efficiently. With Veeva X-pages, field users gain access to real-time data and analytics, allowing them to quickly identify trends, opportunities, and potential challenges. This enables them to optimize their sales strategies, improve customer engagement, and ultimately drive business growth.

Customer Engagement Management

CRM Readiness Assessments

Is your CRM optimally supporting your customer facing teams to efficiently navigate today’s dynamic healthcare professional’s environment? Our senior commercial excellence consultants assess your CRM, analyse your processes, draw a detailed gap analysis including a consultation of your commercial objectives and map actionable recommendations that will shape your CRM for the future such as harmonised data and integrated data visualisations for data driven decision taking and improved UI to increase user efficiency.

To secure CRM readiness for new requirements, we run CRM system readiness assessments, reviewing your CRM, analysing processes, drawing detailed gap analysis considering commercial objectives and finally map actionable recommendations to future proof the CRM.

CRM Managed Services

Our senior commercial excellence consultants are experts in Veeva CRM. We offer 360¡ post-implementation support, dedicated first point of contacts for your chosen level of support. Our team is pro-active and has a high business acumen. We deliver on user management, any type of configuration, custom report creation, harmonised data management and support all common applications.

System Upgrades / Projects

We help you define a phased CRM roadmap that responds to your commercial strategy and engagement model. In close collaboration with you, our expert consultant team gradually expands your CRM with the commercial and medical capabilities outlined in the roadmap. We execute along our principles of simplicity and data harmonisation and pro-actively advise about releases occurred between planning and execution. Our training offering allows for continuous upskilling and uninterrupted operations.

Implementation

You are evaluating the most suitable CRM for your organisation or intending to transition to a different platform? We are your expert partner for vendor & system requirement evaluations followed by implementation support and user training delivery. Our agile organisation supports clear communication and speed, two critical elements during the implementation phase. We execute using success metrics to ensure in-time delivery and successful outcome.

We can help develop customised requirement catalogues and support through the RFP and final decision process. To deliver CRM’s commercial excellence, the preparatory steps are just as critical to your success as the carefully planned and executed implementation.

Clients

"Optimizing internal processes and creating tangible value is what inspires our daily efforts."

– Andreas Järvstrand, Commercial Excellence Consultant

Contact

Locations

Copenhagen

Budapest

Inspiration

Visit our Inspiration Bank for our experts’ take on some of the key current industry topics.

ProMeasure Consulting, a specialist advisor to the Life Science and Med Tech industry, is thrilled to announce its strategic rebranding initiative. In an industry that is undergoing exceptional levels of change, ProMeasure Consulting is embracing the change and reflecting the growth with its own rebranding.

Our company values are Commitment, Action, Responsible and Excellence.

Together they spell CARE, which reflects in how ProMeasure People act and collaborate.

At ProMeasure, we are committed and take our responsibilities towards our colleagues, our clients, our company, and our partners very seriously. We work in accordance with our company values and in doing so, we demonstrate integrity, decency, and CARE.

Commitment, because we deliver on our promises and act dependently and professionally in every interaction.

Action, because we act proactively with a sense of urgency and ambition to ensure progress and deliver valuable results.

Responsible, because we build trust through honesty, consistency, and accountability in everything we do.

Excellence, because we demonstrate constant care, nurture collaboration, and contribute specialist knowledge to ensure excellence in execution.

All ProMeasure People are responsible for contributing to a great place to work in accordance with processes and ways of collaborating. 

ProMeasure People CARE.

We have an international, dynamic, and accommodating environment with distinct space and opportunity to impact the shape of our workday and positions. We value, expect, and encourage open communication and an environment of decency, respect, and room for everybody.

Like many other well-functioning and healthy organisations, ProMeasure Consulting work with our values and company culture as compass and guiding stars.

Like many other well-functioning and healthy organisations, ProMeasure Consulting work with our values and company culture as compass and guiding stars.

René and I are long time partners – in life as well as in business. Our relationship developed into parentship, and into leadership and ownership. As leaders we are at the very bow of the ship. We set the course and constantly care and prepare for what comes.

We manage and steer the ship safely through both sunshine, light breeze, torrential rain, and storms and this is our most important work and eternal focus.  Our definition of leadership and ownership is that we might get the full effect of the waves and the rain that comes, and we also get the full effect when the sailing is smooth. In all kinds of situations, we stand firm stubborn with our vision and course and flexible with the plan. 

We share values, beliefs, courage, and ethics and continuously support, motivate, and inspire to cascade these in our company and its people. We are immensely proud of ProMeasure and all ProMeasure People working with our clients to bring insights, knowledge, and the most value possible from their CRM investment. Our way of working is apparent in everything from everyday challenges over strategic goals to developing a gem of an organisation.

Demonstrating leadership and taking ownership require a substantial amount of love, dedication, and compassion. And it goes for both the collaboration with clients on their projects and the work with our ProMeasure People. Leading with love means to stand completely out in the bow and take care of everything that comes. The difference and importance lie in how we let everybody’s Me reflect in our We.

To ensure continuous development, our company values are anchored in our culture, vision, mission, strategy, and way of working. We focus on meticulous planning, excellence in execution and close follow-up on both external and internal work tasks and projects. 

We’re the agile team of technical specialists and commercial excellence experts who challenge and support our clients to reach tangible and valuable results. 

We are one joint Consultancy with ProMesaure People in Denmark and Hungary. All ProMeasure People contribute to and grow professionally from us having a great place to work. We work responsibly, considering our processes and valued ways of collaborating. Because ProMeasure People CARE.

At ProMeasure, we are committed and take our responsibilities towards our colleagues, our clients, our company, and our partners seriously. We work in accordance with our company values and in doing so, we demonstrate integrity, decency, and CARE. We have an international, dynamic, and accommodating environment with distinct space and opportunity. We value, expect, and encourage open communication and an environment of decency, respect, and room for everybody.

Our new company values truly reflect our behaviour and speaks volumes about that certain something a company as ours bring that makes a valuable difference for our clients. We care, we listen, we take action, and we responsibly build excellent, tangible solutions.

Our new company values are Commitment, Action, Responsible and Excellence. Together they spell CARE, which reflects how ProMeasure People act, work, and collaborate.

Commitment. We deliver on our promises and act dependently and professionally in every interaction.
Action. We act proactively with a sense of urgency and ambition to ensure progress and deliver valuable results.
Responsible. We build trust through honesty, consistency, and accountability in everything we do.
Excellence. We demonstrate constant care, nurture collaboration, and contribute specialist knowledge to ensure excellence in execution.

It is a pleasure to work alongside our brilliant ProMeasure People and developing our new company values fit perfectly with us developing our company and demonstrating a real difference.

Our core purpose and way of working support, inspire, and motivate our Pharma & Life Science clients to gain the full potential of CRM and build commercial excellence supporting both the human and technical organisation. 

At ProMeasure Consulting we believe that a good working environment is essential for the success of our people, our clients, and the company. We value, encourage, and expect open communication and an environment of decency, respect, and room for everybody.

Providing exciting development opportunities for our people is close to heart and we work passionately and diligently to inspire and motivate stellar performance. We set of structures to create clarity and calm on mutual expectations and deliverables.

Having a great place to work is not a matter of course, but a joint responsibility of all ProMeasure People. Everyone is expected to contribute to our international, dynamic, and accommodating environment with distinct space and opportunity to impact the shape of our workday and development.

We are passionate about our clients’ business. And we are committed, compassionate and passionate about our business.

Updated Oct 2025

In a recent workshop, we had the opportunity to delve into the Time off Territory (ToT) reasons set up within a customer's CRM.

In a recent workshop, we had the opportunity to delve into the Time off Territory (ToT) reasons set up within a customer’s CRM. Among the valid options like training and internal meetings, we encountered a notable inclusion: ‘Congress’. While not uncommon, its presence sparked a discussion on its relevance to off-territory activities.

Upon closer examination, we questioned whether a congress truly constituted time spent off-field. Typically, congresses are anything but that. The only plausible rationale for including ‘Congress’ seemed to be to communicate to booking agents the unavailability of reps and KAMs for regular calls on those days.

However, to serve this purpose, ‘Medical Events’ proved more fitting. By categorizing congresses under ‘Medical Events’ and listing healthcare professionals (HCPs) attending the congress as participants, the calendar effectively communicates the unavailability of reps for calls during such events.

Moreover, categorizing congresses as ToT risks polluting the CRM calendar. Calls registered alongside ToT congresses raise ambiguity: were they made during the congress or before/after? This practice also skews field days calculation, as congresses often involve customer engagement.

Reflecting on the reasons for opting for ToT over Medical Events, we found a key factor: a lack of familiarity with Veeva CRM’s built-in functionality. To address this, we’ve scheduled training sessions to ensure reps and KAMs are proficient in basic CRM functions. Establishing sound processes from the outset mitigates data pollution, yielding a clean dataset for analysis.

In conclusion, this case study underscores the importance of aligning CRM setup with business objectives and leveraging built-in functionalities effectively. By adopting best practices and embracing training opportunities, organisations can enhance data integrity and glean valuable insights from their CRM systems.

Would you like to delve deeper into this topic? Feel free to reach out to schedule a meeting or explore Veeva’s Event Management capabilities via the provided link.

In the domain of pharmaceutical CRM implementation, the discourse surrounding Time off Territory (ToT) registration often delves into complexity.

In the domain of pharmaceutical CRM implementation, the discourse surrounding Time off Territory (ToT) registration often delves into complexity. René, drawing from experience with various pharma companies, offers insights on simplifying Off-Territory data and pick lists within Veeva CRM.

Understanding the Relevance of Time off Territory:
ToT holds significance for both HR and Field Force Management. HR tracks contractual regulations, vacation, sick leave, and legal requirements like jury duty. For Sales Management, ToT data aids in sales efficiency tracking. However, the level of detail required for Sales Management reporting differs from HR needs.

Simplicity is Key:
To ensure agility in business operations, René suggests keeping ToT reporting simple. While HR may require intricate details, Sales Management benefits from a concise pick list. Providing CRM users with 4 to 7 pick list values ensures a mutually exclusive and collectively exhaustive list (MECE).

Key Metrics for Sales Management Reporting for Sales Managers:

1. Regular Field Day: Assumes 8 hours of field work.

2. Evening or Weekend Work: Outside contractual expectations.

3. Work-Related ToT: Includes internal meetings crucial for salesforce effectiveness.

4. Non-Work Related/Personal ToT: Covers personal time off (PTO) or public holidays.

Picks for the Pick List:

Based on these metrics, we suggest the following pick list values:

1. PTO (Personal Time Off)

2. Vacation (Optional)

3. Customer Time (working in a different territory – e.g., congress)

4. Approved Flex Time (Optional)

5. Public Holidays

6. Administration

7. Internal Meetings (sales/cycle meetings)

Additional considerations like travel time and training may warrant separate records, but simplicity is paramount to avoid excessive time spent on reporting.

Simplifying the pick list data streamlines management reporting, aids salespeople in reporting, and aligns with GDPR principles. René emphasizes the importance of discussing ToT reasons relevant to Sales Management reporting, focusing on high-level information to maintain clarity in performance analysis.

Striking a balance between strategy, working processes, and data granularity is crucial. Too many details can obscure the bigger picture, hence the need for a streamlined approach to ToT reporting in Veeva CRM.

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