Inspiration Bank

Knowledge becomes power only when we put it into use. That´s why our focus is to apply our understanding of clients need where it truly makes a difference, to support, motivate and inspire. Use our Inspiration Hub to access our experts´ take on some of the core topics in the industry today.

ProMeasure Consulting

ProMeasure People CARE

ProMeasure Consulting, a specialist advisor to the Life Science and Med Tech industry, is thrilled to announce its strategic rebranding initiative. In an industry that is undergoing exceptional levels of change, ProMeasure Consulting is embracing the change and reflecting the growth with its own rebranding.

Our company values are Commitment, Action, Responsible and Excellence.

Together they spell CARE, which reflects in how ProMeasure People act and collaborate.

At ProMeasure, we are committed and take our responsibilities towards our colleagues, our clients, our company, and our partners very seriously. We work in accordance with our company values and in doing so, we demonstrate integrity, decency, and CARE.

Commitment, because we deliver on our promises and act dependently and professionally in every interaction.

Action, because we act proactively with a sense of urgency and ambition to ensure progress and deliver valuable results.

Responsible, because we build trust through honesty, consistency, and accountability in everything we do.

Excellence, because we demonstrate constant care, nurture collaboration, and contribute specialist knowledge to ensure excellence in execution.

All ProMeasure People are responsible for contributing to a great place to work in accordance with processes and ways of collaborating. 

ProMeasure People CARE.

We have an international, dynamic, and accommodating environment with distinct space and opportunity to impact the shape of our workday and positions. We value, expect, and encourage open communication and an environment of decency, respect, and room for everybody.

ProMeasure Consulting

Letting Your Me Reflect in Our We

Like many other well-functioning and healthy organisations, ProMeasure Consulting work with our values and company culture as compass and guiding stars.

Like many other well-functioning and healthy organisations, ProMeasure Consulting work with our values and company culture as compass and guiding stars.

René and I are long time partners – in life as well as in business. Our relationship developed into parentship, and into leadership and ownership. As leaders we are at the very bow of the ship. We set the course and constantly care and prepare for what comes.

We manage and steer the ship safely through both sunshine, light breeze, torrential rain, and storms and this is our most important work and eternal focus.  Our definition of leadership and ownership is that we might get the full effect of the waves and the rain that comes, and we also get the full effect when the sailing is smooth. In all kinds of situations, we stand firm stubborn with our vision and course and flexible with the plan. 

We share values, beliefs, courage, and ethics and continuously support, motivate, and inspire to cascade these in our company and its people. We are immensely proud of ProMeasure and all ProMeasure People working with our clients to bring insights, knowledge, and the most value possible from their CRM investment. Our way of working is apparent in everything from everyday challenges over strategic goals to developing a gem of an organisation.

Demonstrating leadership and taking ownership require a substantial amount of love, dedication, and compassion. And it goes for both the collaboration with clients on their projects and the work with our ProMeasure People. Leading with love means to stand completely out in the bow and take care of everything that comes. The difference and importance lie in how we let everybody’s Me reflect in our We.

To ensure continuous development, our company values are anchored in our culture, vision, mission, strategy, and way of working. We focus on meticulous planning, excellence in execution and close follow-up on both external and internal work tasks and projects. 

We’re the agile team of technical specialists and commercial excellence experts who challenge and support our clients to reach tangible and valuable results. 

We are one joint Consultancy with ProMesaure People in Denmark and Hungary. All ProMeasure People contribute to and grow professionally from us having a great place to work. We work responsibly, considering our processes and valued ways of collaborating. Because ProMeasure People CARE.

At ProMeasure, we are committed and take our responsibilities towards our colleagues, our clients, our company, and our partners seriously. We work in accordance with our company values and in doing so, we demonstrate integrity, decency, and CARE. We have an international, dynamic, and accommodating environment with distinct space and opportunity. We value, expect, and encourage open communication and an environment of decency, respect, and room for everybody.

Our new company values truly reflect our behaviour and speaks volumes about that certain something a company as ours bring that makes a valuable difference for our clients. We care, we listen, we take action, and we responsibly build excellent, tangible solutions.

Our new company values are Commitment, Action, Responsible and Excellence. Together they spell CARE, which reflects how ProMeasure People act, work, and collaborate.

– Commitment. We deliver on our promises and act dependently and professionally in every interaction.
– Action. We act proactively with a sense of urgency and ambition to ensure progress and deliver valuable results.
– Responsible. We build trust through honesty, consistency, and accountability in everything we do.
– Excellence. We demonstrate constant care, nurture collaboration, and contribute specialist knowledge to ensure excellence in execution.

It is a pleasure to work alongside our brilliant ProMeasure People and developing our new company values fit perfectly with us developing our company and demonstrating a real difference.

Our core purpose and way of working support, inspire, and motivate our Pharma & Life Science clients to gain the full potential of CRM and build commercial excellence supporting both the human and technical organisation. 

At ProMeasure Consulting we believe that a good working environment is essential for the success of our people, our clients, and the company. We value, encourage, and expect open communication and an environment of decency, respect, and room for everybody.

Providing exciting development opportunities for our people is close to heart and we work passionately and diligently to inspire and motivate stellar performance. We set of structures to create clarity and calm on mutual expectations and deliverables.

Having a great place to work is not a matter of course, but a joint responsibility of all ProMeasure People. Everyone is expected to contribute to our international, dynamic, and accommodating environment with distinct space and opportunity to impact the shape of our workday and development.

We are passionate about our clients’ business. And we are committed, compassionate and passionate about our business.

Updated Oct 2025

Unveiling Time off Territory (ToT) Real-life Case Study: Revisiting CRM Setup

Unveiling Time off Territory (ToT) Real-life Case Study: Revisiting CRM Setup

In a recent workshop, we had the opportunity to delve into the Time off Territory (ToT) reasons set up within a customer's CRM.

In a recent workshop, we had the opportunity to delve into the Time off Territory (ToT) reasons set up within a customer’s CRM. Among the valid options like training and internal meetings, we encountered a notable inclusion: ‘Congress’. While not uncommon, its presence sparked a discussion on its relevance to off-territory activities.

Upon closer examination, we questioned whether a congress truly constituted time spent off-field. Typically, congresses are anything but that. The only plausible rationale for including ‘Congress’ seemed to be to communicate to booking agents the unavailability of reps and KAMs for regular calls on those days.

However, to serve this purpose, ‘Medical Events’ proved more fitting. By categorizing congresses under ‘Medical Events’ and listing healthcare professionals (HCPs) attending the congress as participants, the calendar effectively communicates the unavailability of reps for calls during such events.

Moreover, categorizing congresses as ToT risks polluting the CRM calendar. Calls registered alongside ToT congresses raise ambiguity: were they made during the congress or before/after? This practice also skews field days calculation, as congresses often involve customer engagement.

Reflecting on the reasons for opting for ToT over Medical Events, we found a key factor: a lack of familiarity with Veeva CRM’s built-in functionality. To address this, we’ve scheduled training sessions to ensure reps and KAMs are proficient in basic CRM functions. Establishing sound processes from the outset mitigates data pollution, yielding a clean dataset for analysis.

In conclusion, this case study underscores the importance of aligning CRM setup with business objectives and leveraging built-in functionalities effectively. By adopting best practices and embracing training opportunities, organisations can enhance data integrity and glean valuable insights from their CRM systems.

Would you like to delve deeper into this topic? Feel free to reach out to schedule a meeting or explore Veeva’s Event Management capabilities via the provided link.

ProMeasure Consulting

Streamlining Time off Territory Data in Veeva CRM: Insights from Sales Management

In the domain of pharmaceutical CRM implementation, the discourse surrounding Time off Territory (ToT) registration often delves into complexity.

In the domain of pharmaceutical CRM implementation, the discourse surrounding Time off Territory (ToT) registration often delves into complexity. René, drawing from experience with various pharma companies, offers insights on simplifying Off-Territory data and pick lists within Veeva CRM.

Understanding the Relevance of Time off Territory:
ToT holds significance for both HR and Field Force Management. HR tracks contractual regulations, vacation, sick leave, and legal requirements like jury duty. For Sales Management, ToT data aids in sales efficiency tracking. However, the level of detail required for Sales Management reporting differs from HR needs.

Simplicity is Key:
To ensure agility in business operations, René suggests keeping ToT reporting simple. While HR may require intricate details, Sales Management benefits from a concise pick list. Providing CRM users with 4 to 7 pick list values ensures a mutually exclusive and collectively exhaustive list (MECE).

Key Metrics for Sales Management Reporting for Sales Managers:

1. Regular Field Day: Assumes 8 hours of field work.

2. Evening or Weekend Work: Outside contractual expectations.

3. Work-Related ToT: Includes internal meetings crucial for salesforce effectiveness.

4. Non-Work Related/Personal ToT: Covers personal time off (PTO) or public holidays.

Picks for the Pick List:

Based on these metrics, we suggest the following pick list values:

1. PTO (Personal Time Off)

2. Vacation (Optional)

3. Customer Time (working in a different territory – e.g., congress)

4. Approved Flex Time (Optional)

5. Public Holidays

6. Administration

7. Internal Meetings (sales/cycle meetings)

Additional considerations like travel time and training may warrant separate records, but simplicity is paramount to avoid excessive time spent on reporting.

Simplifying the pick list data streamlines management reporting, aids salespeople in reporting, and aligns with GDPR principles. René emphasizes the importance of discussing ToT reasons relevant to Sales Management reporting, focusing on high-level information to maintain clarity in performance analysis.

Striking a balance between strategy, working processes, and data granularity is crucial. Too many details can obscure the bigger picture, hence the need for a streamlined approach to ToT reporting in Veeva CRM.

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